Training Course
Strategic Content Marketing
Upgrade to a strategic value-based approach to content marketing and create outputs that generate real traction Strengthen your B2B buyers and prospects pipeline by mapping your content Overcome key challenges when developing your content marketing strategy Make the most of the ‘zero moment of truth
SEO Training Course
Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how SellOsphere uses blogging to rank well on Google.
You’ll learn how search engines rank your content in 2018, how to measure the state of your current SEO, How to figure out an approach to SEO that fits with your business’s needs. Evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.
Social Media
The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising and measuring ROI.
Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners.Social media shouldn’t replace other inbound promotional methods like email, events, or public relations, but instead should augment them, offering another set of marketing channels for you to explore. Using social media as a powerful listening device that your whole company can learn from.
Building a Lead Generation Programme
Hand over ready-to-convert leads to your sales team You will learn to improve the quality and quantity of your leads and make your sales team eager to see your MQL list
The lesson plans will help you assess if your lead generation metrics are aligned to your business objectives
You will learn how to fix current lead gen issues and avoid a ‘leaky lead bucket’.