The Buddha’s tenet for modern day sales strategies – Part II
Closing a sale takes time
Every time I pick up the phone and call or come up with a Sales campaign, it takes anywhere few days to few weeks to at least see some measurable results. And it takes weeks and months to optimize to a point where I can get a cost per lead/ conversion cost. People see the results not the point where is actually started the process. It’s like weight loss infomercial. You don’t see the people going to gyms, you just see the before and after result in one second split image.
Buddha had simply stated the fact that it takes drop by drop to fill the jug.
People don’t see the countless hours of endless emails, non-stop calls, fine-tuning, testing, media creation, and all that hard stuff no one wants to do.
So stop focusing on these “I need results NOW” and focus on the little things that eventually accumulate to a big thing. All good things come to those who wait and have the patience to see the real outcome. Don’t be in a hurry, wait and watch for yourself how patience can help you achieve a lot more in business.
The Buddha said be Attached while you are detached
You only lose what you cling to – Buddha
If you are one or have had the opportunity to meet a new entrepreneur or marketer, you will not escape the feeling that they’re often in “LOVE” with their ideas. They put in their heart and soul and get into a complete vacuum to bring this idea alive even if the idea is not validated or it’s a product that no one needs or wants.
What happens is anybody’s guess. The business goes kaput.
The entrepreneurs so in love with their ideas and invention were stuck on the idea of the event and not the process. In such a scenario they lose hope as well as motivation.
Instead, why not lay emphasis and focus on bettering yourself and becoming a better marketer? Throw your ideas around and test them to see if people are willing to pay for them, instead of using all that time and money to make something you THINK people want?
But the most important part is to DETACH yourself from what happens and not get attached to the idea in the first place.
If the idea fails, move on quickly. Don’t dwell in it. Pick up pointers and learn from what happened and try again. There is no dearth of good ideas out there. Pull yourself up and do it again.
