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Questions to ask in a startup interview
Having worked in a company that was one of the best and had even been voted as one of the “Best Places to Work”, it wasn’t really an easy decision to quit and start...
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B2B Marketing

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Why is using customer data in B2B marketing important
A new four letter word seems to have taken over a lot...
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The Buddha’s tenet for modern day sales strategies – Part II
Closing a sale takes time Every time I pick up the...

Email Marketing

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Cure for the Founder’s Syndrome – Succession Planning
A lot has been said and reams of paper have been dedicated to what is popularly...
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4 Ways To Use Your Data The Right Way To Increase your Sales
Did you know that just 0.5% of data available is used by marketers who...
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What can storytelling do for your product marketing?
Once upon a time, there was a boy who loved his kitchen set. His father...
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Buddha’s teachings for developing business strategies
When one talks of the Buddha and/or even Buddhism, one can hardly relate...
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